Boycotting US brands first !
The U.S. is basically the main sponsor of this whole mess — money, weapons, political cheerleading, you name it. So they are the obvious first stop for any boycott. The US could stop the genocide today with only one executive order.
Only the U.S. and Europe actually have big-name brands people can ditch; Israeli brands? Literally no one’s heard of them.
Then comes the EU, playing the “supportive bestie” role — instead of pushing back, they just hand over legitimacy and economic backup to whatever the U.S. is doing. Israel, in this setup, is the end user — totally reliant on American aid and European “looking the other way” to keep going.
So the real issue isn’t just Israel’s actions, it’s the powerful friends making those actions possible. That’s why the boycott order matters: start at the top, weaken the supply and the enablers, and only then do you get to the final actor.